Lecture in Hebrew by Nira Fisher: “Destination Branding – what is it and who needs it?”

Thursday November 28th, 2019 at 18:30 Stockholm

The House for Israeli Culture in Stockholm in collaboration with Paideia Folkhögskola, Bajit and the Jewish Community is happy to invite you to a new lecture in Hebrew: Nira Fisher, Director of the Israel Tourist Office in Scandinavia “Destination Branding – what is it and who needs it?”

Nira will open up the view into the world of tourism marketing. Is Israel more the Holy Land or a land of culture and history? How is a country’s image marketed? How to create a country or city logo/brand? What is the difference between logo/brand and telling a story?

Limited number of places. Registration in the following link is mandatory till November 20: